LOGO + BRANDING + STRATEGY
Phantom Labs
Phantom Labs approached me with an existing logo but needed help establishing the overall branding for their marketing agency — fonts, colors, and overall brand expression. During the discovery phase, it became clear that their current logo didn’t fully align with their values, goals, or aesthetic inspiration. They emphasized a desire to make marketing feel approachable and "not scary," highlighting their focus on building genuine connections and fostering reliable partnerships with clients.
We worked together to create a brand identity that better represented their mission — something unique, yet polished and professional. The final result is a fresh, approachable brand, blending a playful logo with modern, bold typography and minimalistic design treatments. This combination helps them stand out in the market while conveying trustworthiness and reliability to both existing and potential clients.
“Victoria has this incredible way of taking fuzzy ideas and turning them into something amazing. She took the time to dig deep, asking all the right questions to really get a feel for who we are and what we stand for. Before I knew it, she’d created a new logo and branding that felt authentic, polished, and perfectly aligned with us.
The whole process was seamless and honestly inspiring for me. Thanks to Victoria, I’m finally excited about my own branding. I can’t recommend her enough!”
JENNIFER BANKS,
FOUNDER + CEO, PHANTOM LABS
