BRAND REFRESH + MARKETING MATERIALS
Michael J. Devine & Associates
Michael J. Devine & Associates, MJDA, is a family-owned business with over 40 years in the global wine and spirits supplier industry. They were looking for a new website and brochure to help further establish themselves as a sophisticated and modern brand. They had a logo they liked, but no established branding or consistent brand messaging. The project quickly evolved into a brand refresh or mini rebrand.
I designed a brochure and website that helped explain who MJDA is and why they should be the top choice to source from. I wanted to largely focus on highlighting their partners from around the world, while placing impressive stats throughout to help further solidify their esteemed standing in the industry. The website was designed to compliment the brochure and was optimized for desktop and mobile.
My goal for the overall design was allowing the color palette to lean into the natural earthy tones of the vineyards and places they source from, incorporating a warm-toned paper textured background, while contrasting that with a modern sans serif font to convey that they are warm, trustworthy, and an authority in the industry.
To maintain consistency throughout all brand channels and marketing materials, I helped establish:
Brand fonts, color palette, and background texture
Suite of photos to use throughout various marketing materials
Brand mission statement and overall brand messaging
“Victoria was referred to us by a trusted colleague in the field. We had a very tight window to complete a project, less than 10 days. She not only met our expectations but exceeded them. Her ability to take in so many ideas in a short period of time and create a beautiful design still amazes me. She’s a brilliant designer who understands current trends and how to incorporate them to fit your brand. If you have a vision, she will help you bring it to life. She’s responsive, creative, has great style and is just an absolute pleasure to work with. I look forward to working with her again in the future.”
RODER MONTENEGRO, GLOBAL DIRECTOR, AIRLINE ACCOUNTS, WINE + SPIRITS, MICHAEL J. DEVINE & ASSOCIATES
